Discussion Question Responses Strategic Management 2 Assignment

Discussion Question Responses Strategic Management 2 - Assignment Example â€Å"Agents for change as described as undeserving victims of the irrational and dysfunctional responses of change recipients† (Ford, Ford & D’Amelio, 2008, p.362). The organizational leadership needs to be certain that they are finding the proper fit in all recruitment efforts and since Pearce & Robinson identify the importance of change and adaptability, it cannot be reinforced enough that recruitment is vital to business success. â€Å"A successful organization depends on the creation of shared meanings and mutual interpretations of reality† (Darling & Beebe, 2007, p.77). Mission and vision create a sense of purpose for the organization, thus giving a focus for cultural development and to assist management in creating harmonious and unified work teams. Organizational performance expectations should hold individuals accountable for their failure or assistance in meeting vision and mission goals since they act as the foundation for forward strategy and organizational development. All future issues as they relate to strategic intention are founded on mission and vision goals and therefore the entire organization should adopt a culture of shared values and mutual respect for this goal attainment. There really is no other measure of whether or not individuals within the organization are meeting performance goals without first looking at the mission and vision and then determining whether targets have been met by teams and the individual employee. â€Å"Motivation is based on empowerment, development and communication as it concerns people† (Panayotopoulou & Papalexandris, 2004, p.499). While the vision and mission statements are designed to offer purpose and direction, they sometimes fail to motivate performance. When considering the situation at Enron, employees were motivated by their empowerment to skirt legalities and cover information since they received no reprimand for these actions. The loose management structure of fast money

Outlook report for M&S(Marks & Spencer) Essay Example | Topics and Well Written Essays - 2250 words

Outlook report for M&S(Marks & Spencer) - Essay Example They are also planning to open up eco-friendly stores for their green credentials. Strategic planning process comprises of an important ingredient of external environmental analysis. Environmental analysis helps ascertain the state of factors internal to the firm which can further be classified as a firm's Strength or Weakness while those external to the firm can be classified as Opportunities and threats. This study of the strategic environment is called SWOT analysis. SWOT analysis facilitates the extraction of strategic information which aids in matching a firm's resources to the environment in which it operates. 1) Acceleration of store renewal programme-M&S have already started investing in their stores and completed about 70% of their modernization programme. They are planning to modernise an additional 10% of space and open up an additional 5.5% of new space in the coming years. With launch of new eco-friendly store, they will be able to cut the down the cost tremendously in the next 5 years. Within one year, they are able to save around 20% of their energy in the store. 2) Private labeled grocery- M&S sells 90% of its own food brands. Despite M&S experiencing difficult trading conditions in their clothing departments, their food halls have continued to run successful business. It consistently offers innovative, high quality and rigorously checked food. 3) Everyday value shop with quality- Making Marks & Spencer a more convenient place to shop, the popular shopping basket items have reviewed prices without comprising with the qualities of the product. Although the company is working according to market price but without hampering their quality and standards. 4) Variety of food products at one stop shop- Marks & Spencer's ready to eat meals are long been famous for their great ingredients. As more of consumer start spending their time in kitchens and would be spending in the next 5 -10 years, they come with new range of 300 ingredients right starting from fresh herbs to bread and cakes-makes easier cooking starting from scratch. 5) Expansion of stores and intensive use of space: Currently in UK, there are 622 stores and 278 international stores all over the world. With the possibility of resurging economy after 2 -3 years, they will be planning to expand their stores in UK as well as globally also. This makes their presence in UK stronger than any other brand. With the current downturn in the economy, they have already started utilizing the floor space for every square foot to its full potential. Selling space will be reallocated to higher growth product areas to maximize returns per square foot. Weakness: 1) Late entrant: With the increasing disposable income of the people and increasing awareness of the people about the healthy and dietary food, Marks & Spencer became a late entrant into this segment. Even talking about the experience of the store and one stop food shop, they had just entered into this segment. This becomes disadvantage for them as last mover. 2) Strong presence in UK- It has strong presence only in UK. It has 622 stores in UK and 278 stores internationally, which

Planning an Advertising Campaign

Planning an Advertising Campaign Paragraph One: Introduction Definition of an advertising Campaign According to BusinessDictionary.com, (2017) an advertising campaign is a coordinated series of advertisements that are linked by the same theme or concept. It may focus on a specific brand or service, or be directed by a specific target audience. It can last anywhere from a few weeks to even years. Paragraph Two: Research findings Target Audience-According to nibusinessinfo.co.uk (n.d.) when planning an advertising campaign business will need to know when to advertise to their target audience which is likely to buy their products and services. Methods-According to managementstudyguide.com (2016) the methods used to plan an advertising campaign involves seven (7) steps: 1. Research 2. Know the target audience 3. Set a budget 4.Decidibg on the proper theme 5. Selecting the media 6. Scheduling the media 7. Executing the campaign. According to advertising.nsw.gov.au (n.d.) establishing the campaign objective is essential for a successful advertising campaign. Campaign objectives should be: 1. Specific 2. Measurable 3. Achievable 4. Realistic and 5. Timing. Khadir (2012) States adverting reach can be conveyed as percentage of the total number of household within the established area that has been visible to the advertising message. According multifocus.com (n.d.) there are pre and post campaign evaluation, they are mainly aimed at identifying strengths, recalls and points for improvements in the pre and post phase. Jagopal (2012) expressed advertising is impacting everyone from five month old babies to growing children and adults, instantaneously. In todays society the media is making products and services more popular in short amount of time. Discussion: Plan the advertising campaign for the Airport that you are advising. Managementstudyguide.com. (n.d) states that advertising campaigns are the sets of advertising messages which are alike in nature. The reason of an advertising campaign is to: Tell individuals about your product/service. Persuade people to buy the goods/service offered. Make your service or product accessible to the customers In advising Liverpool John Lennon Airport on how to plan a successful advertising campaign, there is a strategical format the advisor must follow. As an advisor, the first thing to consider is a market research. A market research is there to inform advisors and businesses about their target market, competitors, potential client, past clients etc. The next step is budget; you need to understand how much money it is going to cost and to be clear on how much is willing to spend (Bram, 2009). The next step is identifying the target customers that would be likely to buy the service or product that should launch. Another step is to find out which mediums would be best to advertise, whether newspaper, billboards, TV, magazines etc. As soon as the medium is selected then we can start designing and making the ad. The design must be creative and attractive, appealing to the audience. The next step is to place the ad, placing the ad happen Once you have a completed the ad, it is time to place i t with the ideal advertising medium. Last but not least, is to execute the campaign when the campaign finally launches the campaign must be evaluated to see what can be improved (Managementstudyguide.com, n.d.). Paragraph Four: Conclusion The process in planning the advertising campaign Advertising is regarded as the most important weapon in marketing. The advertising campaign process can be tedious, costly and time consuming depending on the method of advertisement that is used. However, the end result (buyer reception) is not always predictable or favorable. In planning the advertising campaign for Liverpool John Lennon Airport we had to consider the target audience in which the advertisement would be geared towards. In addition, a lot of research had to be done; we had to set a budget and decide on the advertising method that suits the budget. Next, we scheduled the media and execute the campaign. After the advertising campaign was completed, we did a post evaluation to identify any flaws, strength and also any future improvements in which we could implement. The campaign is deemed a success for the airport in assisting to accomplish their targeted goals. References Advertising.nsw.gov.au, (n.d.). Campaign objectives | Planning a campaign | NSW Strategic Communications. [online] Advertising.nsw.gov.au. Available at: http://www.advertising.nsw.gov.au/advertising/planning-campaign/campaign-objectives [Accessed 31 Dec. 2016]. BusinessDictionary.com. (2017). What is advertising campaign? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/advertising-campaign.html [Accessed 2 Jan. 2017]. Jagopal, S. (2012). Impact of advertisement. [online] Slideshare.net. Available at: http://www.slideshare.net/sindhujagopal/impact-of-advertisement [Accessed 31 Dec. 2016]. Khadir, L. (2012). Reach, frequency impact. [online] Slideshare.net. Available at: http://www.slideshare.net/Laisekhadir/reach-frequency-impact [Accessed 31 Dec. 2016]. Managementstudyguide.com, (2016). Advertising Campaigns Meaning and its Process. [online] Managementstudyguide.com. Available at: http://www.managementstudyguide.com/advertising-campaigns.htm [Accessed 30 Dec. 2016]. Multifocus.com.br, (n.d.). Pre and Post Campaign Evaluation MultiFocus: a Market Intelligence company. [online] Multifocus.com.br. Available at: http://www.multifocus.com.br/en/prepost.php [Accessed 31 Dec. 2016]. nibusinessinfo.co.uk, (2016). Planning an advertising campaign | nibusinessinfo.co.uk. [online] nibusinessinfo.co.uk. Available at: advertising-campaign [Accessed 30 Dec. 2016]. https://www.nibusinessinfo.co.uk/content/planning-a Bram, T. (2009). The 8 Steps of an Advertising Campaign | SmallFuel Marketing. [online] Smallfuel.com. Available at: http://www.smallfuel.com/blog/entry/the-8-steps-of-an-advertising-campaign [Accessed 2 Jan. 2017]. Managementstudyguide.com. (n.d). Advertising Campaigns Meaning and its Process. [online] Available at: http://www.managementstudyguide.com/advertising-campaigns.htm# [Accessed 2 Jan. 2017]. Managementstudyguide.com. (n.d.). Steps in Advertising Process. [online] Available at: http://www.managementstudyguide.com/advertising-process.htm [Accessed 2 Jan. 2017].

Man vs. Himself: Betrayal and Abandonment Shown in Arthur Miller’s Deat

Arthur Miller’s Death of a Salesman tells the story of a man trying and failing to obtain success for him and his family. Willy Loman, a traveling salesman, has been trying to ‘make it big’ for the majority of his life. Miller’s play explores the themes of abandonment and betrayal and their effects on life’s success. Willy sees himself as being abandoned by his older brother, Ben, and constantly views his sibling’s betrayal as one that changed his prospects forever. Willy, in turn, is guilty of a different type of abandonment and betrayal of his sons, especially Biff. Willy first experiences abandonment through the actions of his brother, Ben Loman. In the first act, Willy sees Ben in his dream, â€Å"walking away down some open road; I was going to find father in Alaska†¦Ã¢â‚¬  (Miller 1575). Willy continues a discussion with his brother in which Ben lies and jokingly admits going to Africa. Willy regrets not going with Ben to Africa, because that is where Ben became rich. Because he was not as successful as his brother, Willy views Ben’s going to Africa as a betrayal. Willy’s issues with abandonment began at a young age. He suffered a lot emotionally and he strived to find a role model. This emotional instability and lack of a role model continued to affect Willy later in life physically, Centola makes the comment â€Å"something which often surfaces in his contradictory statements and emotional outbursts† (1). Willy would be vigorous, energetic, and nimble for one minute and then moody, sulky, and cheerless the next. This abandonment and self-worth continued to suffer and became evident when he started a family of his own. This motif of abandonment and betrayal is carried through to Willy’s son, Biff. Biff feels betrayed whe... ... in a cyclical fashion. The Loman family gets so wrapped up in betrayal that it eventually takes someone’s death for the family to finally be ‘free’. Works Cited Centola, Steven R. "Family Values in Death of a Salesman." CLA Journal 37.1 (Sept. 1993): 29-41. Literature Resource Center. Web. 7 Dec. 2010. Martin, Robert A. "The Nature of Tragedy in Arthur Miller's Death of a Salesman." South Atlantic Review 61.4 (Fall 1996): 97-106. Literature Resource Center. Web. 3 Dec. 2010. Miller, Arthur. â€Å"Death of a Salesman.† The Norton Introduction to Literature. By Alison Booth, J. Paul Hunter, and Kelly J. Mays. New York: W.W. Norton, 2005. 1556-1621 Print. Ribkoff, Fred. "Shame, Guilt, Empathy, and the Search for Identity in Arthur Miller's Death of a Salesman." Modern Drama 43.1 (Spring 2000): 48-55. Literature Resource Center. Web. 2 Dec. 2010.

Respiratory Therapist

Ms. Paula Weston English 101-57 30 October 2012 In the World of Respiratory Therapy When you graduate high school most of us look forward to going to college and starting a new chapter in our lives. There are many choices of fields to choose from when we enter college. Some of us know right from the start what we want to do and some of us don’t. I have had many ideas of what I might want to pick as my career for the rest of my life. It first started out with wanting to be a teacher, and then it changed to a veterinary technician, and finally with lots of thought and research I have decided I want to be a Respiratory Therapist.I have struggled through many years trying to find the perfect career I wanted to do for the rest of my life. I knew I wanted to do a career in the health care field because I knew it would always be a field that would be around and always in demand. When interviewing Dennis Brown, a Registered Respiratory Therapist, he stated, â€Å"I had always been in terested in the medical profession, and the coursework provided me with the flexibility to choose another medical profession if I found respiratory care was not what I believed it to be. (Brown). It hadn’t occurred to me until I was talking with Brown that I could use my background and degree to go into other medical fields if I felt the respiratory field wasn’t the one for me. One reason I have chosen this field is I have always wanted to work with children. I love being around children they are so innocent and have no worries and are always happy go lucky, most of the time. In my research I have found that I could work in the neonatal and pediatric care.I would love to help out a child in need and try to my best to help them get better in any way that I could and it would give me a lot of satisfaction and being able to do that every day would all be worth it. Another reason for choosing this field is I could get a job anywhere I go. If I chose to stay in Michigan the re are many good hospitals in the area to work at, and even if I chose to move out of state this is the kind of career that I could take with me and I would expect to find a job easier than other careers that are only limited to certain areas.When researching this career I have always wondered if I there were any risks or downfalls to this career path. Of course like any other career there are always good and bad thing to the job. One main thing that has stuck in my mind when researching is health risks to Respiratory Therapist from exposures on the job. â€Å"Respiratory therapists (RTs), through their involvement in the diagnosis, treatment, and care of patients with respiratory and cardiopulmonary disorders, can potentially be exposed to a variety of agents that could impact occupational health.Respiratory hazards that may be encountered in the work environment include aerosolized agents and chemical sensitizers such as glutaraldehyde, which is used to disinfect bronchoscopes. A lthough there are many types of aerosolized substances, concerns have been found no significant dose-response effect on lung function, although there were increased symptom complaints (ie, chest tightness and shortness of breath) in some of the nurses. (abc) This information has opened my eyes to many things that could happen on any job when exposed to different chemicals. This research has not stopped me from pursuing my career in Respiratory Therapy though. I have just started my journey into getting my degree in the Respiratory Therapy program and so far the courses are easy, but I know the farther I am in the program the harder it will get. There are many positives to way I am choosing this career path and also there are some negatives just like in any other career.I think the satisfaction of being able to help other people will overlook the fact that there might be a chance of risks within my career choice. I plan to stick through my goal of becoming a Respiratory Therapist and push through and struggles that might come along the way to achieve this goal. Work Cited Brown, Dennis. Personal Interview. 25 October 2012 Dimich-Ward, Helen, PhD; Michelle Lee Wymer, BSc; and Moira Chan-Yeung, MB. â€Å"Respiratory Health Survey of Respiratory Therapists† CHEST; Oct2004, Vol. 126 Issue 4, p1048-1053, 6p.

When Help Turns to Abuse

I can remember the conversation as if it was yesterday. While in a grocery store walking in the grocery aisle, I overheard a woman talking to another woman and her husband. The part that caught my attention was the young lady saying, â€Å"I can get you the cheese, milk, and eggs with my WIC, and all you have to do is give me the money when we leave the store. † I knew this wasn’t right, so I made sure I was at the check-out counter to see if what I overheard was true. To my surprise, the young woman paid for things using a check like piece of paper and waited for the couple to leave the store. In the parking lot, I witnessed the young lady giving the couple the bags that she left the store with and they handed her some cash. For this and many other reasons I would like to propose that people that receive this state appointed assistance should have a time limit on how much they can receive. Doing research on the assistance that is afforded to individuals, I learned how and why these programs were implemented. For instance, the WIC (Women, Infant, and Children) program was established in 1968 after a group of physicians described to the Department of Health, Education and Welfare, and also the USDA that young women, often pregnant, came to their clinics with various ailments that were caused by lack of food. Those doctors would prescribe the needed foods, with prescription acting like a food voucher (Women, Infant and Children. gov). In this new day and age the program isn’t respected like in the past. The purpose of the program has taken a turn for the worse. Where the program gives women a chance for a better nutritional way to feed their family, some take the route of scamming the government. Per the conversation I overheard, I use it as my main point on why there should be a limited amount of time placed on this for both women and men. Right now women can receive this assistance until their child reaches the age of five. While not all women abuse the system, the small amounts that do leave a nasty pill to swallow for those that don’t. Being put in the same category as a cheater give some mothers a bad rap. My proposal to put these people on a timetable may not seem fair to some, but it will give these women a chance to help feed their families and also give them a chance to become independent on themselves instead of the government. As long as these women continue to have child after child before the first one reaches five, we the tax payers have to support the system that is being abused. For each program the person is on, I propose that we give them education and job training. This will help them get off the program and develop a sense of worth. Instead of hand outs, let the government give hand ups. Making them accountable for more than just receiving a check or voucher will instill values in that person. Don’t get me wrong, I do believe that we should help those that cannot help themselves. I believe that we shouldn’t just give help without checking to see how the recipients are doing with this help. While finding a clear cut way to track the applicants is a good way to start with this help. For instance, if the social worker sees a trend that a person turns up pregnant six months from the end of benefits multiple times may send up red flags that the system may be abused by that person. This is a way of tracking and putting them in a category as maybe this person is abusing the system. As a taxpayer, seeing these people going to work would be a great accomplishment. RN Eugenie Hildebrant, author of Impoverished Women with Children and no Welfare Benefits states,† It is important that public health researchers investigate the experiences of the families for whom Temporary Assistance for Needy Families has failed† (793). This comes from her opinion that the system isn’t giving the families the help they really need. Helping them with education and a way off the system will help them more than the handout they are receiving. Families that want to better themselves will try to get off the program. Being undereducated and entering an under skilled workforce may cause more harm than good to the family. Realizing their children will grow up poor or in poor health they have no choice but to get back on the system. The main issue on this is at least they tried to make a go of it before they had to come back onto the program. Offering job training may be a way to help families on the program. It would give them a sense of pride in themselves and not the feeling of relying on the system for a chance to help their family. The training will get them off the program in two years with job training and the much needed education to have a well paying job. As far as Douglas Wolf, a research scholar at the International Institute for Applied Systems Analysis states, â€Å"Underreporting or completely failing to report earnings to a welfare agency is a way of welfare fraud† (The Dynamics of Welfare Fraud) (438). For the government to realize that some participants will this, then the system should have the right to monitor them. Getting the applicants a job, the system will be able to monitor the pay for a year. This way if you continue to work plus receive assistance, the assistance can be cut if you are getting a steady paycheck. Once a steady paycheck is coming in, your assistance will be evaluated to determine if it will be terminated. If for some reason the job does not offer any type of medical assistance for you or your children, the system will continue to pay you the medical portion. If you stay at the job for two years in good standings and you receive a good income then you will be cut from the program. Once you have been released from the program if you lose your job due to anything beyond your control you may reapply for assistance until another job can be found for you. If you have lost the job and it was because you were not in good standings with the employer, then the system will make you reapply and the assistance you receive should be short term. They have already given you the skills needed to get a job so you shouldn’t be able to rely on the system again long term. Pushing them to find another job should be the systems main focus on getting them back into society and providing for their family. Some may say what happens at the end of two years? It is tempting to pretend that if we just invested adequate resources, two years of intensive education and job training could make every single mother education and job training could make every single mother economically self-sufficient. But while that will surely be true for some, it will never be true for all. Unless we want another round of welfare reform that fails, we need to be realistic about the options open to us. Contrary to what many politicians claim, the big obstacle to making single mothers economically self-sufficient is seldom the shortage of jobs. During recessions, of course, jobs are hard to find. When the economy is healthy, minimum-wage jobs are relatively easy to find. The problem is that a minimum-wage job will not make a single mother economically self-sufficient. There is endless controversy about how much money single mothers need to make ends meet. Absent fathers seem to imagine that these families can live on air. My proposal is the most likely effect of time limits is that they will reduce the receipt of welfare benefits among single parents. The loss of welfare income might improve outcomes for children and families by reducing the stigma of public assistance receipt. In a way, the U. S. welfare system actually makes poverty more attractive, perhaps even to those who would otherwise have been motivated to work and support themselves. Do not decrease their motivation to work rather, give them the opportunity to participate more productively in their society. The issue that comes with the WIC program and any other government program is why have it for people to abuse it? The program is in place to help those that need it the most. Unfortunately you have those that take advantage of the system as well as those who use the system to provide for their families. I have come to the realization that the programs should have limitations to it. As part of the working class, I feel that those on assistance should be given a time limit for being in the program. The system helps some, but those that take advantage should be punished.